In 2010 The Hospital Research Foundation began its evolution of logo and brand change from the original brand (The Queen Elizabeth Hospital Research Foundation) and flower logo. The original flower logo came from The Queen Elizabeth Hospital’s logo, but it is a symbol the hospital moved away from some time ago. It was felt that the flower no longer signified the organisation’s focus appropriately. Our new identity was designed to reflect the diversity of people we help, from the very young to the elderly throughout Australia. Also, it reflects the diversity of research projects we support, from stroke and diabetes to cancer and heart disease and the outcome of these research projects affect cures and treatments that benefit patients in all hospitals.
To many people, hospitals are large buildings you visit infrequently to overcome a serious illness or to recover from an accident or emergency condition. The logo symbolises the shapes of buildings but also the people who use them. Originally inspired by the shape of blood platelets, the shapes in the logo also attempt to pick up the organisation’s strong focus on supporting medical research. This is further reinforced by the horizontal green shape that has been taken from the logo of the Basil Hetzel Institute for Translational Health Research, one of the prime benefactors of The Hospital Research Foundation’s fundraising activities.
The tag line, ‘finding cures, improving care’ is an integral part of the logo and summarises the core purpose and focus of The Hospital Research Foundation.